Oliver Peoples is an American luxury eyewear brand established in 1987 and owned by Luxottica. The brand is sold in stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles and manufactured in Italy and Japan. The company opened its first boutique in West Hollywood, California and appeared on the cover of German Vogue in 1987. The brand has been featured in numerous fashion magazines, including GQ, Vogue, Elle, L’Uomo Vogue, Esquire and Vanity Fair. Characterized by subtle detailing, retro aesthetics and high-quality materials, their frames are popular with celebrities, including Brad Pitt, Angelina Jolie, Tom Cruise, and Larry David.
Bruce Willis wears a variant of the Oliver Peoples O’Malley style of sunglasses in the 1997 film The Jackal. Brad Pitt wore three variants of the Oliver Peoples 523 style of sunglasses in the 1999 film Fight Club as the character Tyler Durden. In the 2000 film American Psycho, the protagonist Patrick Bateman mentions that his yuppie colleague, Marcus Halberstram, has the same penchant for Oliver Peoples glasses as he does. Bateman and several of his colleagues are then depicted as each owning an identical pair of the same Peoples’ frame.
Frontman Bono, of U2, wore the Oliver Peoples “Amp” frame off stage during the 2001 Elevation Tour. He is currently wearing the Oliver People’s “The Row” frame on and off stage during 2017 The Joshua Tree Tour. In the 2001 hit, Ocean’s Eleven, Brad Pitt is seen wearing the Oliver People’s “Whistle” frame during the Elliot Gould lunch scene with George Clooney and at the race track with Carl Reiner. In the 2004 blockbuster, Spider-Man 2, Alfred Molina’s character Doc Ock is wearing the Oliver Peoples “Whistle” frame throughout the movie. In the Season 6 finale of the show Entourage, Vincent Chase and Johnny Chase are seen buying sunglasses from the flagship Oliver Peoples store on Sunset Boulevard, before their trip to Italy, where they also run into actor Matt Damon.
In the Show The Blacklist (TV series) the protagonist Raymond “Red” Reddington wears a Oliver Peoples Victory L.A. The same model is worn by Michael Westen in the show Burn Notice In the show Damages, the main character Patty Hewes, as portrayed by Glenn Close, wears the Oliver Peoples O’Malley sunglasses. As of July 2013, Close has auctioned off her signature glasses on eBay, in efforts to raise funds for her charity. Oliver Peoples collaborated with Zooey Deschanel on the 2009 campaign short film, Catch a Tuesday.
Then-Australian Prime Minister Julia Gillard wore Ashton in Red Tortoise Gradient, initially at the National Press Club, announcing the date for the 2013 Federal Election starting the longest election campaign (9 months) in Australia’s history.
Print ads currently feature a sunglasses-wearing Cary Grant from North by Northwest; this is despite the brand not existing in 1959 and costumers themselves not fully aware exactly what brand Grant is wearing in the train sequences.